You may have heard the quip, “Only half of our marketing spending is effective; we just don’t know which half.”
If you knew which programs were most effective, you could improve overall performance.
The model computes a profit margin for each program.
- 1. Starts with revenue
- 2. Subtracts variable product cost
- 3. Subtracts program expense
This model handles complex issues such as:
- Allocating revenue among program touches
- Program effectiveness over time
- Program life that is longer than analysis time
These metrics, coupled with managers’ inputs, help you improve overall program effectiveness.
Fully Customizable
Using our automated modelling technology you can create a report that exactly suits your needs. Turn on and off major features, specify time line, "dimensions" such as product lines, currency symbols, and date formats in a simple online form.
Easy to Use
Once downloaded, your data is presented, in a logical and intuitive format in Excel. Your Marketing Programs spreadsheet contains:
- A carefully arranged layout
- Comments on every variable table
- Collapsible groups hide detail until needed
- Easy to understand symbolic formulas
- Easy modifiable data and preferences
The model, tailored to your business, contains all the tools you need to evaluate marketing & sales programs.