Marketing Programs Effectiveness

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Overview

Features

Description

Guides & Tools

Measure Marketing & Sales Program Effectiveness

This model is offered in a number of fully customizable versions. Compare these below and choose the one that suits your business size and needs. Once selected, customizing your spreadsheet is quick and easy. Your business could be using powerful, professional Excel analysis in minutes.

Each version is free to customize and preview.

Standard	Pro	Power Pro
Marketing programs Customers Customer touches	All Standard features plus: Sales programs Advanced customer analysis Pivot tables & charts Product lines	All Pro features plus: More items of all kinds
7 day free trial or $59	7 day free trial or $89	$119
Customize Now	Customize Now	Customize Now

Compare Versions

Market & sales programs
	Standard	Pro	Power Pro
Marketing programs
Sales programs
Program characteristics
Program families
Program effective life
Time rate of decay of program effectiveness
Program expense - per time period and per customer touch
Customers
Customers, including purchasing units within companies
Customer touches
Advanced customer analysis (cost & margins by program, customer, product)
Pivot table & charts
Products
Products
Contribution margin
Contribution margin for each program ($, %)
Pivot tables
Pivot tables for maximum flexibility in presenting results
Custom Model Size Limits
Time periods	8	12	12
Marketing programs	10	20	30
Sales programs	-	8	12
Customers	10	50	100
Product lines	0	2	4