This model helps you quantify which marketing and sales programs are generating sales, not just leads.
This model helps you:
- 1. Measure effectiveness by revenue
- 2. Measure effectiveness by profit margin
- 3. Focus spending on best performers
- 4. Do "get well" work on weaker programs
The model delivers these results:
- Solid measures of program effectiveness
- Allocates revenue to each customer touch
- Which products benefit most from each program
- Which customers respond to each program
- Pivot tables & charts for flexible analysis
Armed with this information, you can focus on improving your programs, not on building spreadsheets.
Try our customizing process now for free. It's easy - and fast. If you like what you see, buy your model, download it and start measuring effectiveness of your marketing programs.