This model clarifies the interactions between prices and sales for a large number of
interacting products. Products can be yours or competitors.
Answers questions such as:
- How do prices for Product A affect sales of Product B?
- What prices optimize total revenue?
- What prices optimizes total profit?
The model has these features:
- Test markets and test prices
- Sales results in test markets
Estimate price elasticity from test data:
- Price cross-elasticity = % change units (A) / % change price (B)
- Elasticity can change over price range
- Returns statistics for fit of model & data
Fully Customizable
Using our automated modelling technology you can create a report
that exactly suits your needs. Turn on and off major features, specify time line,
"dimensions" such as product lines, currency symbols, and date formats in a simple online
form.
Easy to Use
Once downloaded, your data is presented, in a logical and intuitive format in Excel. Your
Price Elasticity spreadsheet contains:
- A carefully arranged layout
- Comments on every variable table
- Collapsible groups hide detail until needed
- Easy to understand symbolic formulas
- Easy modifiable data and preferences