Customizable Spreadsheet Solution: Price Cross-Elasticity of Multiple Products

Available Versions

These are not rigid spreadsheet templates. You can customize them in dozens of ways to get the features you want while reducing unneeded complexity.

Version	Description	Download Price
Light	The Light version has the same features as the Standard version, only it is smaller. It lets you try the customization process and download a customized working template for free.	Free
Standard	Uses pricing test results to estimate sales impact of several price points for several products and test markets, including cross-effects between several of your products, competitors products and substitute products.	$99 $79
Advanced	Includes all the features of the Standard version, with more products, test markets, and prediction prices. Options: analyzes the profit impact of price changes; uses generalized elasticity to help identify optimum prices.	$129 $99
Advanced Extra-Large	Includes everything in the Advanced version, with more of everything.	$189 $149

* Customization and preview is always free. If applicable, you'll be asked to buy before downloading a working spreadsheet.

Feature	Standard & Light Versions	Advanced & Extra-Large Versions	Comments
Products			Specify the number of products. This template specializes in extracting pricing interactions of products, including your products, competing products, and substitutes.
Test markets			You specify the number of market tests, prices and sales units for the products in each test market before the test and during the test.
Price cross-elasticity			Computes the price elasticity of each product, and the cross-elasticity of all products in the model.
Generalized price elasticity			Computes price elasticity that depends on price, using a higher order formula than the standard price elasticity analysis. This method is better at identifying prices that maximize revenues and profits.
Predictions / Estimates
Sales units, revenues			Estimates sales units and revenues and joint price points you choose for the products.
Profit, direct costs			Estimates direct costs and profit margin (currency and percent) at price points you choose for the products.

Feature	Standard Version	Advanced Version	Advanced Extra-Large Version
Products	5	10	50
Test markets	5	10	50
Prices for predicting sales, margins	5	10	50

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